About Urban Alchemy and a Personal Message from Janine...

Hi my name is Janine Hassell and I am a Conscious Nutrition Health Coach, Ayurvedic Practitioner, Reiki Master Teacher, Shadow Work Coach and Intuitive. I created Urban Alchemy to help people learn how to transform their health after dealing with and reversing my own health issues. I suffered from constant headaches, digestive issues, chronic fatigue, was pre-diabetic and carrying around 60 extra pounds. I was not satisfied with western medicine's approach to dealing with my health.....prescription meds to simply manage the symptoms of my poor health. At 21 years old I refused to accept that my life was going to be less than fully lived and plagued by constant medication for the rest of my life. I knew there had to be another way. On my journey to heal myself I learned many different and powerful modalities and through that knowledge I was able to completely reverse my health issues through healthy, holistic living. But I discovered something else along the way that I now utilize in my approach with my clients...the knowledge that our physical health is connected to, and largely a manifestation of, our inner health. This is something that in the near future, modern traditional medicine will ultimately wake up to, but for right now, this is something not a lot of people yet realize or fully comprehend.


Life was meant to be lived vibrantly, and you don't have to settle for less than amazing. I love, love, LOVE helping people learn the power of working from both the outside in, and the inside out and seeing the amazing life transformations that occur because of it. Seeing people become empowered by the knowledge that they have the power to help heal themselves is literally the most wonderful thing I get to see and I am honored to be able to be a part of the learning process!


Every single person on this planet has a gift, and came here to be and do something that they are uniquely suited for and gifted at. However, through various influences such as poor quality foods, unhealthy learned behaviors, programming and beliefs imprinted onto us from family, and society each person has unique struggles they keep coming up against that are keys to the subconscious blocks preventing them from thinking, being, feeling and performing at their highest level. These blocks result in repeated patterns in their life or setbacks in their journey to better health on ALL levels, physical, mental, emotional, spiritual and energetic. That's because the non-physical side of our health has to also be addressed, and that involves Shadow Work - identifying our subconscious blocks that keep manifesting in numerous outward challenges like recurring relationship themes, weight fluctuations, anxiety, depression, physical dis-ease, stress and feelings of being disconnected, frustrated or unhappy. These subconscious blocks create energetic blockages that are stored deep in our physical tissues and non-physical psyches, resulting in imbalance in both our physical bodies and non-physical aspects of self. It is as imperative to move these suppressed and repressed wounds, pain, emotions, and negative belief patterns as it is to create healthy physical changes. 


There is no separation between our physical health and our emotional and mental health. So why keep treating them separately? Using food as medicine to help support the physical body, massage/bodywork helps support healing of the emotional/mental body, and energy work and intuitive tools addressing the subtle energy body system are ALL required to obtain and most importantly maintain, optimum whole health. Prana or Chi, the life force energy is extremely important to supporting the health of us on physical and mental levels and must also be a part of any comprehensive health and wellness plan. And your subconscious patterns and emotions are the key to identifying and bringing all of these areas into balance. This is also known as Shadow Work, It is the catalyst for transformation of health and true wellness.


Wherever you find yourself getting triggered or frustrated, whether you express it or not, is the road map to identifying the underlying blocks that are holding you back in any area of your health and life. Anytime you have ever yo-yo dieted, began a successful health and lifestyle change and then inevitably gone back to old habits, your blocks tell us why. Anytime you experience recurring patterns or themes in your life with work, family or intimate relationships, your blocks tell us why. Anytime you experience health imbalances, from dry skin and hair, weight gain, chronic pain, gallstones, sleep disorders all the way to Non-Alcholic Fatty Liver Disease (NAFL), diabetes, and thyroid issues, your blocks and emotions are a compass that points us to why.


Because of my personal experiences with health issues, it is my passion to bring these valuable tools along with the aid of my intuitiive ability to others so that we can all learn how to better address our health on all levels. I hope you enjoy the site, and don't forget to sign up for my free newsletter and receive a free cheat sheet for easy DIY detoxing!


Live long and vital my friends!

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Urban Alchemy
1190 Suncast Ln #4 El Dorado Hills, CA 95762





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